Saturday, May 2, 2009

Publication Approaches

The Wall Street Journal today published an excerpt of the book about Vicky Hurst. It looks great and my hopes are rising that Shooting for Tiger will be a success.

The official publication date is on May 4. Despite the Journal success, I know from previous experience as the author of three books that publishing is a bit of a crap shoot. Why one book sells and another does not remains a mystery . Success requires talent, but also luck. My previous works received good reviews in prestigious publications including the Journal, the Washington Post, and the New Yorker. Yet they sold modestly.

I keep my expectations in check. After the Journal article appears, I see the book gets a sales bump, but then quickly falls back in the rankings to around 9,000.

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